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Project type
New Annual Internal Brand
2016
Annual Shared Success Poster | Visual Identity
Each year, this project demanded a high-speed pivot from concept to culture. Just one week before the annual meeting, our CMO would select an 80s track to serve as the year’s creative catalyst. My colleague and I would spend days immersed in the music, translating its energy into a cohesive brand package—including a custom logo, high-impact palette, and "Shared Success" posters. The sprint culminated in a Day 1 rollout, with fresh prints waiting at every desk to launch Quarter 1.
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